I’ve been around for quite some time but got frustrated working inside an agency model. So, rather than keep on selling the products, I sell the ideas that make them work hard.
Yes, you can do your own website and perhaps you already have. The question is, are you getting the results you want?
Big wide world
Imagine how many pages in total are actually on the web…. we’re talking billions. I have a few up there myself.
I realised early on that it’s not enough to just put random web pages on the web if you have a business model behind them. So I started to understand how search engines worked, which of course is a moving target. But, the principles are pretty basic.
Then along came social media… a case of picking through the bones to find some meat. Suddenly everyone can publish quickly and easily and have their say. It’s an opportunity, for sure. It’s also a bloody noisy mess that can drown out your marketing messages.
Marketing on the web is all about engagement. It’s about your existing customers just as much as potential new ones. Finding something they want to know and letting them have it.
It’s about creating a path to your door from one or more of those billions of pages out there.
That’s what I do.
