Blog

Optimising Pay Per Click Campaigns

Posted on December 19, 2011

Case study to demonstrate that you can save money while improving the number of enquiries your website gets from Adwords Pay Per Click Campaigns.

The Futile Chase of SEO

Posted on December 8, 2011

SEO is mainstream and seemingly there are more and more experts on a daily basis.

Me, I seem to be coming out of the other end of the cycle. Cynical, but with an even more focused understanding of what’s worth doing to make a website deliver. Here’s a couple of thoughts.

Three Lessons in Domain Control

Posted on October 13, 2011

Domain management (and ownership) is invisible when it works and is often forgotten. Recently, I have come across three big problems, which I hope will scare the shit out of you enough to wake up and get your domain management sorted.

Marketing Is The New Sales

Posted on September 22, 2011

For me, online marketing needs to be sustainable, as does my own personal commitment to time-related processes. Hence, I decided that there are many more productive uses for the hours in my day.

Not All Web Sites Are Equal

Posted on August 30, 2011

I’ve taken on two SME digital marketing clients this month. Both involve the design and build of new websites using off-the-shelf templated systems. My sales proposition for these companies is not that I design a bespoke website – more budget would be required – but that I create a ‘decent’ looking website using a tried [...]

Why User Experience = Profit

Posted on August 4, 2011

Marketing and the clear definition of a Brand Proposition are central building blocks for a growing business. But, ask an MD or Sales Director of a growing SME and they will probably tell you sales is much more important than the ‘fluffy’ stuff.

But, the dichotomy is that when it comes to the web, clear marketing definition and execution are essential to delivering sales leads – especially when it comes to design and web usability.

Local Digital Marketing Focus

Posted on July 7, 2011

The internet has no borders, it reaches around the globe. But, do you?

While many companies / consultants / freelancers are scared of missing all work available by covering up their location with vagueness, they could be missing out on attracting new customers… on their own doorstep.

Day In The Life Of A Digital Marketer

Posted on June 16, 2011

SEO means many things and covers a multitude of sins. For instance, some people think what I do involves messing around with keywords all day.

But today really got me thinking about the breadth of tasks I do on a day-to-day basis. Why not take a look…

Leaving Genuine Social Footprints

Posted on June 8, 2011

I have a sneaky suspicion (and I don’t think it’s too much of a secret) that personal authority counts a lot online when it comes to influencing people. Also, I’m sure that Search Engines can also distinguish between the *quality* of the people who comment and post in the web 2.0 space. Before you worry that I am stating the bleedin’ obvious, let me elaborate.

SEO is not a Google Position

Posted on May 21, 2011

I had a conversation with a potential client this week. About 20 minutes in, I suggested I wasn’t the person they are looking for for their SEO work. I could have achieved what was being asked, I just objected to them wasting their money in the process.