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Releasing Keyword Fixations With (Not Provided)

On March 26, 2013 in Content & SEO

Over the past two years, the number of Google users means a growth in (not provided) appearing at the top of most peoples top keyword lists in their Analytics Account. It used to get on my goat, until I realised that actually, it was a blessing in disguise.

delivering sales leads for business

Making Your Service Offering Past Tense

On March 3, 2013 in Content & SEO, Online Marketing

When it comes to creating a website to promote your business, the easiest thing is to follow the herd and tell the world what you do and how great you are. A much better route is to add some handles to your content – something for people to grab onto – and talk about what you’ve been doing for other people.

You’re Sitting On Your Own Marketing Pot Of Gold

On December 20, 2012 in Content & SEO

I have an paradoxical issue with technology and marketing… It’s so easy to do, that most people think that it’s easy to do. But, while many companies chase the next big social media platform, they neglect their biggest opportunities.

Web Traffic growth from American SEO

Audience Considerations for Web Traffic

On November 11, 2012 in Case Studies

One of my personal websites is a Blog. Back in the Summer, I decided that I wanted to change a few things to see if I could exponentially increase traffic.

Can You Optimise Cheap Websites?

On October 26, 2012 in Case Studies, Content & SEO

I currently have an interesting challenge with a small builders in Basingstoke who have a website created using GoDaddy. The platform is somewhat restricted and we only have five pages to play with but I love a good challenge.

Social Media and The Emperors New Clothes

On September 20, 2012 in Social Media

The most important element of the phrase “social media” is the word social – A point that  seems lost on most marketers, who just focus on the word “media” and see a way of reaching people at low cost. They pay agencies to create a fancy Facebook Page and Twitter profile then proceed to spout [...]

Website Curation

On September 1, 2012 in Website Management

Social media and cheap entry into website creation has given us a massive problem – too much content on the web. Meanwhile, in marketing departments, execs are scratching their heads about how to get noticed online.

SEO still has value, as does a good social presence, but if you don’t manage your online presence, your juicy content might get lost in the mess… Even worse, it may get ignored.

SEO Strategies Built Of Sand

On August 27, 2012 in Content & SEO

If your website is struggling after the Google Penguin updates, make sure you think longer term rather than trying to make short-term fixes. Here’s a small story that may make you think long and hard about doing the right things…

seo-is-dead

SEO is Dead

On August 1, 2012 in Content & SEO, Online Marketing

I’m fed up with hearing about companies offering number one spots or front page listings in Google and can only assume they are only interested in fleecing clients without giving a damn about the results.

SEO is a moving target, as is the method (and usefulness) of getting your website on the front page of Google. It’s not 2005 anymore! The way people interact with the web, using a range of Apps and devices, has changed things.

Consumer Marketing Tactics for B2B

On July 14, 2012 in Online Marketing

As much as people like to think that business decisions are based on solid financial and practical decisions, in my experience I have seen far too many subjective thought processes drive a final purchase decision.

Brands advertise and market themselves because brand mindshare – works. And therein lies a rich marketing and sales opportunity…