Digital Marketing Services in Hampshire
Marketing and the clear definition of a Brand Proposition are central building blocks for a growing business. But, ask an MD or Sales Director of a growing SME and they will probably tell you sales is much more important than the ‘fluffy’ stuff.
But, the dichotomy is that when it comes to the web, clear marketing definition and execution are essential to delivering sales leads – especially when it comes to design and web usability.
The internet has no borders, it reaches around the globe. But, do you?
While many companies / consultants / freelancers are scared of missing all work available by covering up their location with vagueness, they could be missing out on attracting new customers… on their own doorstep.
SEO means many things and covers a multitude of sins. For instance, some people think what I do involves messing around with keywords all day.
But today really got me thinking about the breadth of tasks I do on a day-to-day basis. Why not take a look…
I have a sneaky suspicion (and I don’t think it’s too much of a secret) that personal authority counts a lot online when it comes to influencing people. Also, I’m sure that Search Engines can also distinguish between the *quality* of the people who comment and post in the web 2.0 space. Before you worry that I am stating the bleedin’ obvious, let me elaborate.
I had a conversation with a potential client this week. About 20 minutes in, I suggested I wasn’t the person they are looking for for their SEO work. I could have achieved what was being asked, I just objected to them wasting their money in the process.
One of the most overlooked aspects of SEO is the technical build of a website and whilst many people still describe SEO as a dark art, a lot actually boils down to common-sense.
I’ve had three experiences recently with websites not performing in search engines and all either relate to the build of the site or the way the hosting files were managed.
One of the great things about the web is the low cost of entry to market a business. The problem is, this often brings out the worst in people, especially when a marketing plan is not sufficiently focused.
It took two encounters to realise the relevance but I have recently noticed how clever Google online display advertising is when it comes to context.
If you have (what you see to be) a great product or service but you simply can’t develop your sales pipeline – through sales, of through your website – you may be interested in this short story about a new client I have taken on and how we redefined their service offering and increased the value… and the price.
Over the past six months, I have become slightly jaded by Twitter. My problem is the mass of inane ramblings by the people I follow. And yes, before you say it, I know I am just as guilty. It’s the nature of the beast.