Repurposing Conversions
Online Marketing ArticlesWith some of the trade based wbesites I work on, I’ve seen a trend this year which is making me push certain call-to-actions that are out of my control.
Brand vs. Non Brand Search
Content & SEO articles, Online Marketing ArticlesWhen it comes to attracting and increasing traffic from search engines, it’s imperative to understand why the traffic is coming to your website in the first place- especially if you are measuring conversions.
The Futile Chase of SEO
Content & SEO articles, Online Marketing ArticlesSEO is mainstream and seemingly there are more and more experts on a daily basis.
Me, I seem to be coming out of the other end of the cycle. Cynical, but with an even more focused understanding of what’s worth doing to make a website deliver. Here’s a couple of thoughts.
Marketing Is The New Sales
Online Marketing ArticlesFor me, online marketing needs to be sustainable, as does my own personal commitment to time-related processes. Hence, I decided that there are many more productive uses for the hours in my day.
Not All Web Sites Are Equal
Case Studies, Online Marketing Articles, Web Design ArticlesI’ve taken on two SME digital marketing clients this month. Both involve the design and build of new websites using off-the-shelf templated systems. My sales proposition for these companies is not that I design a bespoke website – more budget would be required – but that I create a ‘decent’ looking website using a tried [...]
Local Digital Marketing Focus
Content & SEO articles, Online Marketing ArticlesThe internet has no borders, it reaches around the globe. But, do you?
While many companies / consultants / freelancers are scared of missing all work available by covering up their location with vagueness, they could be missing out on attracting new customers… on their own doorstep.
Leaving Genuine Social Footprints
Content & SEO articles, Online Marketing Articles, Social Media ArticlesI have a sneaky suspicion (and I don’t think it’s too much of a secret) that personal authority counts a lot online when it comes to influencing people. Also, I’m sure that Search Engines can also distinguish between the *quality* of the people who comment and post in the web 2.0 space. Before you worry that I am stating the bleedin’ obvious, let me elaborate.
Are You Credible, Or A Del Boy?
Online Marketing Articles, Social Media ArticlesOne of the great things about the web is the low cost of entry to market a business. The problem is, this often brings out the worst in people, especially when a marketing plan is not sufficiently focused.
The Cleverness of Google Adwords
Online Marketing ArticlesIt took two encounters to realise the relevance but I have recently noticed how clever Google online display advertising is when it comes to context.
Creating Engaging Online Sales Messages
Online Marketing ArticlesIf you have (what you see to be) a great product or service but you simply can’t develop your sales pipeline – through sales, of through your website – you may be interested in this short story about a new client I have taken on and how we redefined their service offering and increased the value… and the price.