Digital Marketing Services in Hampshire
I’ve been working on quite a few diverse projects recently and very often during meetings have to keep my clients focused on the end game – website conversions. Here, I talk through the focus needed and demonstrate with a case study.
Case study to demonstrate that you can save money while improving the number of enquiries your website gets from Adwords Pay Per Click Campaigns.
Domain management (and ownership) is invisible when it works and is often forgotten. Recently, I have come across three big problems, which I hope will scare the shit out of you enough to wake up and get your domain management sorted.
I’ve taken on two SME digital marketing clients this month. Both involve the design and build of new websites using off-the-shelf templated systems. My sales proposition for these companies is not that I design a bespoke website – more budget would be required – but that I create a ‘decent’ looking website using a tried [...]
Marketing and the clear definition of a Brand Proposition are central building blocks for a growing business. But, ask an MD or Sales Director of a growing SME and they will probably tell you sales is much more important than the ‘fluffy’ stuff.
But, the dichotomy is that when it comes to the web, clear marketing definition and execution are essential to delivering sales leads – especially when it comes to design and web usability.
SEO means many things and covers a multitude of sins. For instance, some people think what I do involves messing around with keywords all day.
But today really got me thinking about the breadth of tasks I do on a day-to-day basis. Why not take a look…
One of the most overlooked aspects of SEO is the technical build of a website and whilst many people still describe SEO as a dark art, a lot actually boils down to common-sense.
I’ve had three experiences recently with websites not performing in search engines and all either relate to the build of the site or the way the hosting files were managed.
They say that 74.5% of all statistics are made up on the spot*. At the very least, there is a tendency for people to focus on the stats that prove their point, even if they are not pertinent to the higher level aims of a project. I was reminded of this reading a case study [...]