The New Challenges of SEO
Content & SEO articlesNew technology enables everyone to be their own marketers. Couple this with Google offering less data and there are now new challenges and SEO opportunities for 2012.
Brand vs. Non Brand Search
Content & SEO articles, Online Marketing ArticlesWhen it comes to attracting and increasing traffic from search engines, it’s imperative to understand why the traffic is coming to your website in the first place- especially if you are measuring conversions.
The Futile Chase of SEO
Content & SEO articles, Online Marketing ArticlesSEO is mainstream and seemingly there are more and more experts on a daily basis.
Me, I seem to be coming out of the other end of the cycle. Cynical, but with an even more focused understanding of what’s worth doing to make a website deliver. Here’s a couple of thoughts.
Local Digital Marketing Focus
Content & SEO articles, Online Marketing ArticlesThe internet has no borders, it reaches around the globe. But, do you?
While many companies / consultants / freelancers are scared of missing all work available by covering up their location with vagueness, they could be missing out on attracting new customers… on their own doorstep.
Leaving Genuine Social Footprints
Content & SEO articles, Online Marketing Articles, Social Media ArticlesI have a sneaky suspicion (and I don’t think it’s too much of a secret) that personal authority counts a lot online when it comes to influencing people. Also, I’m sure that Search Engines can also distinguish between the *quality* of the people who comment and post in the web 2.0 space. Before you worry that I am stating the bleedin’ obvious, let me elaborate.
SEO is not a Google Position
Content & SEO articlesI had a conversation with a potential client this week. About 20 minutes in, I suggested I wasn’t the person they are looking for for their SEO work. I could have achieved what was being asked, I just objected to them wasting their money in the process.
Technical SEO and Web Development
Case Studies, Content & SEO articlesOne of the most overlooked aspects of SEO is the technical build of a website and whilst many people still describe SEO as a dark art, a lot actually boils down to common-sense.
I’ve had three experiences recently with websites not performing in search engines and all either relate to the build of the site or the way the hosting files were managed.
Tactical SEO for Growing Small Businesses
Content & SEO articlesI work with a number of businesses, helping them to build their profile online through search engine optimisation processes. A common thread for startups or growing SMEs is a need to think tactically when positioning an online sales message.
If done well, strategic positioning will benefit the growth of your business with relevant marketing messages based around where you want to be, rather than where you are now.
Targeting Your Clients… Not Yourself
Content & SEO articlesYou know the industry speak, you know the products and services you sell and you are an expert in delivering a great ‘solution’ for your customers. But, are you speaking the same language as them?
Ongoing Keyword Research
Content & SEO articlesIt never ceases to amaze me how important it is to track certain phrases – even ones that have worked well in the past. And, as a result, I’ve amended quite a bit of content.