Digital Marketing Services in Hampshire
I have a sneaky suspicion (and I don’t think it’s too much of a secret) that personal authority counts a lot online when it comes to influencing people. Also, I’m sure that Search Engines can also distinguish between the *quality* of the people who comment and post in the web 2.0 space. Before you worry that I am stating the bleedin’ obvious, let me elaborate.
One of the great things about the web is the low cost of entry to market a business. The problem is, this often brings out the worst in people, especially when a marketing plan is not sufficiently focused.
Over the past six months, I have become slightly jaded by Twitter. My problem is the mass of inane ramblings by the people I follow. And yes, before you say it, I know I am just as guilty. It’s the nature of the beast.
Many people will tell you that Blogging is essential. Up until about a year ago, I would have said the same thing, but…
If you are running a small business – and they don’t get much smaller than a one person consultancy – is it better to be Blogging, or working and selling?
Social media has been a game changer without a doubt. Not just for a user, but for businesses trying to capitalise these free marketing channels. But, the very freedom that social media allows users can also be a big problem for businesses… it allows everyone a voice. As organisations, many of us aren’t sure what to talk about. What’s more, our messages may be getting lost in the sheer mass of messages being shared.
If you are Coke or Apple, the social space seems to be an obvious place to be – it’s where the masses are heading. Whether it’s Facebook or Twitter, large consumer brands are leveraging social chatter to their advantage and engaging with people on their platform of choice.
Like all great ‘gold rushes’, some of the companies who’s customers are other businesses have rushed to try and take advantage of the free opportunities available. But, others have steered clear either out of fright, lack of understanding, or just plain old stubbornness. But, should we be jumping in feet first, or continuing to sit back to see how the land lies? And, if we are going to get stuck in, how to we go about it?
It used to be the thing that the marketing and sales team could agree on. “We need more traffic to our website”. Even SEO in 2010 is focussed on delivering relevant traffic to websites. But, are brands bypassing the traditional website for the data rich social media landscape?
I read an article this week citing a survey by Regus that suggests that “44% of SMEs have acquired new customers using networking sites compared with 28% of large firms”. Somehow I don’t think so. At the moment on Twitter and Facebook I’m following a “social media expert” telling me how amazing his business is. [...]