Digital Marketing Services in Hampshire
Although web usability and SEO are two different things, they are ultimately about the same thing… optimising opportunity.
And, rather than chase the latest technology and internet marketing trends, revisiting a web design can often catch some of the opportunities you may be missing.
I’ve taken on two SME digital marketing clients this month. Both involve the design and build of new websites using off-the-shelf templated systems. My sales proposition for these companies is not that I design a bespoke website – more budget would be required – but that I create a ‘decent’ looking website using a tried [...]
Marketing and the clear definition of a Brand Proposition are central building blocks for a growing business. But, ask an MD or Sales Director of a growing SME and they will probably tell you sales is much more important than the ‘fluffy’ stuff.
But, the dichotomy is that when it comes to the web, clear marketing definition and execution are essential to delivering sales leads – especially when it comes to design and web usability.
We know the next few years are going to be financially tough and we’ve had time to prepare. Whether we have or not is another matter but getting more for less is definitely on the agenda for a few years to come.
So, when it comes to your website – whether a brand new site or making the most of what you have – how do you get the most from your web budget?
In web design there is a term called usability. Basically, it refers to designing a web interface that’s easy to use for the person a the other end. If you have a website and are looking for it to deliver results there’s nothing worse that you can do than alienating people with a website that’s [...]