Making the web work hard for Companies Selling Double Glazing, Windows, Doors and Conservatories

Based in Basingstoke – Hampshire – I help companies in the double glazing sector to raise their profile online with higher search engine rankings, optimising web content and design to deliver sales leads cost effectively.

The double glazing industry is very competitive and requires developing an ongoing pipeline of sales leads for sales team and window fitters. Over time, many companies in the windows sector have discovered that the web can be a great way to deliver these sales leads, whilst keeping down the cost of lead acquisition. This is an area I have experienced in some depth.

Online Marketing Challenges for Windows Companies

  • Getting high natural search listings in Google and other search engines.
  • Creating a website that looks good and converts a higher percentage of visitors to make an enquiry.
  • Gaining a wider spread of profile outside of the immediate town of location – across counties for instance.
  • How to target other local towns with the double glazing, doors and conservatories products and services.
  • Increasing social profiles online through directories and review programmes.
  • Establishing the worth of social media for windows companies.

An Example Project for A Double Glazing Company

  • Increased the web traffic of the site by 30.1% (whilst increasing the relevance of visitor). By leveraging keyword phrases + “location” we managed to dominate the localised search engine results before scaling outwards into the region.
  • Like-for-like conversions up 70.2% on the same one year period – conversions in this case are a sales enquiries form on the website.
  • During the first half of 2010, orders from web enquiries delivered around 440% return on total investment into the website for the same period. This does not include any additional telephone enquiries that may have originated from a website search.
  • We devised an e-mail campaign that produced two direct orders on it’s first run, creating five figure revenue.

Online Marketing Tactics for Windows Companies

One of the most overlooked areas of online marketing focus for companies selling double glazing, doors and conservatories is geographical and product focus. SEO (search engine optimisation) offers a powerful boost to most websites that I work with. I understand what people are looking for online when they need a company like yours.

From this starting point, the website marketing can be focused towards honing the sales messages and delivering a compelling sales offering that encourages prospective customers to make contact with you quickly.

Dedicated Online Marketing for Windows Companies

Where possible, I do not work with competing companies selling double glazing, conservatories and doors. Across counties this is not possible but within the same town, I only ever work with one company.

Get In Touch For A Chat

Why not contact me to start talking about your digital marketing requirements? It could be that you need a new website, that you have paid for a website that doesn’t deliver sales enquiries or you want to push your windows business forward by using the web. I understand your industry and can help.