You Are Not Your Customer
Your customers are not you. They don’t know as much about your products and services as you and they probably use different words and phrases than you to describe what you do.
If your website gets a decent amount of traffic but your conversion rates are low, contact me now to discuss a web usability audit.
Converting Your Website Visitors
A successful website converts web visitors to take action – the next step in the marketing relationship – whether it’s selling a product, someone filling in an enquiry form or newsletter signup or getting someone to pick up the phone and call you.
If that’s not happening, there is a good chance something is wrong with your website experience from the view of your customers.
Website Usability Audits
A usability audit can often identify issues with your website that cause users to stop their journey, potentially leaving to visit a competitor.
- Web Design – They simply don’t like elements of your web design
- User Interface – The layout of your website is confusing and they can’t find what they are looking for, when they are looking for it.
- Content - They can’t understand your products and services because they can’t relate to them through the words you have used and and the way you have propositioned them.
- Call-To-Actions – They can’t easily find what action to take next.
These four things alone – if addressed – can have a huge impact on turning website visitors into enquiries and customers.
Invest In Conversions
Customers are the lifeblood of any business. If you can understand how to deliver information to make them say yes, how much would that be worth to your business?
I work with companies of all shapes and sizes auditing websites and demonstrating how to make changes that will improve conversion rates.
Why not get in touch and let’s chat?
So, if you think you could benefit from an a website audit, why not get in touch for an initial chat?